The draw for Etsy, aside from it being a place where you can buy handmade, off the beaten path items, is how the Etsy seller differentiates itself. How do I know this? I’ve been an Etsy customer for a long time, and I love the process, the packaging, the collaboration and the individual attention, I as a consumer get from the Etsy seller.
I knew when I was thinking about opening my shop, that I wanted to be sure my hand embroidered items were always as good as I could make them and that I would personalize my packaging in a way that would make my customer feel special from the moment they open the envelope (I guess I could take it a step further and decorate the envelope too? Added to my list).
When I ship a hoop, this is what it looks like:
You can’t see it, but on the backs of the tags, I hand wrote a note thanking them for their support. I also used dark purple washi tape to seal the package.
I wanted to take it a step further and include a little gift for the customer, at least for the Christmas season. Something completely unexpected. I decided on handmade soap! I know, right? I saw a post on how to make it and I went for it.
I made goats milk soap with a lavender scented option with lavender flowers and a lemon verbena scented option with orange peels.
Not bad for my first try!
They smell wonderful. BUT, when I posted this on Instagram and Facebook earlier, my friends LOVED the idea and actually wanted me to sell them in my shop!
I admit, I did love the process of mixing the soap, adding the scented oil and other elements. I especially love the idea of soap. How do I mean? Well, ask my husband. No matter where I go (if I’m on vacation), I always make sure to pick up some locally made lavender soap. I have some from Italy, from a local Friary, and even from some nuns! I’ve always loved soap. I think it’s back from when I visited my grandmother. She always had the most wonderful smelling soap. One time she took my cousin and I to Chinatown in NYC just to find her favorite soap. What a trek! We were hoofing it for hours in the cold rain. Before we headed back to her apartment in Brooklyn, we stopped at this stand that was selling knick knacks. She got me a turquoise blue, miniature, glass snake. I was born in the year of the snake. My grandmother was into everything that was cultural, different and cool – but a very devout Catholic! It was her way of thanking me for trekking it out with her.
I can’t believe I still remember that. So, personalization. Come up with some ways to make your packaging personal, even if it means taking you on a winding memory journey in the process. Maybe it’s not soap, but it could be mini crochet hearts (that was my other thought), a personally colored drawing – you know, from those coloring books that are so popular? If you’re coloring anyway, best to give it away to someone who would appreciate it, right? What could you come up with?
And who knows, maybe I’ll have a go at this soap making thing.
> > > I want The Stitchy Scoop! < < <