Before we delve, I wanted to let you know that there’s an exciting giveaway planned with 11 other shops this coming Saturday. Be sure to read through to the end of the post for details.
I was having a conversation with my friend Amy, and per usual, I was sharing resources I’d found that promised to help makers and online shop owners make more sales.
She didn’t realize it at the time, but her question, small and unassuming, blew.my.mind.
“How much do you want to make?” She said.
I didn’t respond right away.
Finally, I typed “$1,000 a month”
She immediately chimed “No way!”
“Why, is that crazy?” I typed.
“Girl there’s no way one woman could do $1,000 worth of hoops in one month! If each one was $25 you’d have to do more than one a day every day! Unless my math is wrong, and that’s totally possible.”
That. Right there. I wasn’t backtracking this “pie in the sky” amount to figure or how I’d make that. How could I make that amount? I could if I had 20 people helping me. But, it’s just me. That conversation sat, and sat, and sat in the back of my mind.
It took me all week just to stitch these hoops, and I didn’t finish all of them (sorry, Sara).
This one isn’t even closed up yet! Not to worry, she’s still going out tomorrow.
And still another Our Lady of Guadalupe hoop that I neglected to take a picture of because, I had to get to the next hoop!
After my eye opening conversation, I saw a Periscope by Danielle of the Merriweather Council where she was giving us makers a talking to. In essence, she was saying that we’re not a big box store, so we should stop acting like it. I’m not Target or Walmart, I’m Cristina, in a chair, stitching each french knot with my puppy, Lucy, at my feet. Danielle went on to say that we shouldn’t accept returns should the customer decide that the custom item isn’t to their liking upon receipt. We shouldn’t behave like every other brick and mortar store because we don’t have Target budgets.
Reflecting on my conversation and then listening to this scope, I’ve got a different outlook on this little shop of mine. I don’t want to make $1,000 a month. I want to create beautiful hoops that are inspiring to me and a joy for others to look at and have in their homes. I want to make enough to cover my expenses, and maybe a little extra to toss into the boys’ education fund. Basically, I want to live like I’m making $1,000 a month, but be able to help my kids with their homework, make new dinner recipes for my family, try new crafty mediums, and love on Lucy.
I can’t tell you how refreshing and liberating it is to pull myself out of the race. This imaginary race in my mind to learn as much as I could in record speed. I wanted to catch up to everyone else because I’ve only just started (back in October, remember?). I haven’t lost my ambition, or motivation – it’s just realistically scaled.
Because I’m not Target.
I always like to keep you in the loop on what I’m doing, especially if I know it will be helpful to you. Today, I am sharing a guest post over at The SITS Girls on How to Schedule Posts using Buffer. Super informative with a secret sauce posting schedule that I shared with clients when I was a social media coach. Curious as to why you’d use a virtual punching bag? Check out my post from earlier in the week 8 Ways to Deal with Social Media Trolls. Enjoy!
And if you’re not already following me on Instagram you’ll want to. I’m leading a HUGE giveaway in collaboration with 11 other shops this Saturday. We’re talking hundreds of dollars worth of hand crafted items you’ll love.
> > > I want The Stitchy Scoop! < < <